Compliance with Regulation (EU) 2021/2117:
In order to provide consumers with more information while protecting their privacy, Article 119 of Regulation (EU) No 1308/2013 specifies that producers should have the option to limit the content of the nutritional declaration on the packaging or on a label attached to it to the energy value only, and to make the full nutritional declaration and the list of ingredients available electronically, provided that they avoid any collection or tracking of user data and the provision of information for commercial purposes. QRFox.eu strictly adheres to this regulatory requirement by not tracking any information (which could be useful for marketing purposes) about users who scan the QR code. For this reason, it is not possible to use your website if it employs the famous cookies used by web applications to store and retrieve information about the user. However, it is possible to analyze useful data, such as the scan rate or, in order to correctly display the necessary language, the approximate location of the scans through the IP address. In collaboration with legal experts, we ensure that our platform is always GDPR compliant and does not violate regulatory requirements.
How statistics work:
When a QR code is scanned, we use approximate geolocation to customize language preferences. To provide full control over this feature, we offer the ability to disable or enable it depending on the specific needs of the business.
Statistics Overview:
Our platform provides comprehensive statistics to help wine producers monitor the performance of QR codes and audience engagement. Within our visual and user-friendly dashboard, users can access the following information:
- Overview of Total Scans: View the total number of scans across all QR codes. Optionally, select specific QR codes to analyze detailed performance. Access a list highlighting the best-performing QR codes based on scan activity.
- Geographic Insights: Explore a map and a list showing scans by country, providing valuable information on global or regional audience engagement. Understand where your audience is located and tailor your marketing strategies accordingly.
- Temporal Distribution: Monitor scans by approximate days and times, allowing you to identify peak activity periods. Gain insights into when and how often QR codes are scanned to know when our customers are most active.
- Visual Dashboard: Our intuitive dashboard presents this data, enabling wine producers to easily view and interpret QR code performance metrics.
How to activate statistics for your products:
You can activate the statistics service independently by going to the "Company Profile" section. Otherwise, you can write to us at info@qrfox.eu.
At QRFox.eu, we prioritize user control and flexibility when it comes to QR code statistics and data privacy. Wine makers using our platform have the full autonomy to decide whether they want to activate the statistics feature for their QR codes. This empowers them to tailor their experience according to their preferences and specific needs. Our toggle switch feature ensures that users have complete control over the use of geolocation for language customization, maintaining transparency and GDPR compliance.
In conclusion, navigating the complexities of QR code usage in compliance with EU regulations can be challenging for wine makers. However, platforms like QRFox.eu provide innovative solutions that not only meet legal requirements but also offer valuable insights through usage statistics. By embracing GDPR-compliant practices and leveraging analytics responsibly, wine producers can enhance their marketing strategies while respecting user privacy. With the ability to customize and control QR code functionalities, wine makers can confidently integrate digital labels into their products, enriching the consumer experience while upholding data privacy standards.
Choose QRFox.eu for your e-labeling needs and unlock the potential of QR codes in the wine industry, where compliance meets creativity and innovation.
