QR Code Data Insights without Compromising Privacy

Vanessa Angel
Vanessa Angel
April 30, 2024
3 min read
Last Update
QR Code Data Insights Privacy Compliant

Compliance with Regulation (EU) 2021/2117:

QRFox.eu strictly adheres to Regulation (EU) 2021/2117, which prohibits the collection of personal data through QR code scans for marketing purposes. We ensure that our platform is always GDPR-compliant.

How Statistics Work:

When a QR code is scanned, we use approximate geolocation to tailor language preferences. To provide full control over this feature, we offer a toggle switch.

Statistics Overview:

Our platform provides comprehensive statistics to help wine makers track QR code performance and audience engagement. Within our visual dashboard, users can access the following information:

  • Total Scans Overview: View the total number of scans across all QR codes. Optionally select specific QR codes to analyze detailed performance. Access a list highlighting the best-performing QR codes based on scan activity.
  • Geographical Insights: Explore a map and list displaying scans per country, providing valuable insights into global or regional audience engagement. Understand where your audience is located and tailor marketing strategies accordingly.
  • Temporal Distribution: Monitor scans over days and approximate times, enabling you to identify peak activity periods. Gain insights into when and how frequently QR codes are scanned to optimize marketing efforts.
  • Visual Dashboard: Our intuitive dashboard presents this data in a user-friendly format, allowing wine makers to easily visualize and interpret QR code performance metrics.
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Dashboard mockup

At QRFox.eu, we prioritize user control and flexibility when it comes to QR code statistics and data privacy. Wine makers using our platform have the full autonomy to decide whether they want to activate the statistics feature for their QR codes. This empowers them to tailor their experience according to their preferences and specific needs. Our toggle switch feature ensures that users have complete control over the use of geolocation for language customization, maintaining transparency and GDPR compliance.

In conclusion, navigating the complexities of QR code usage in compliance with EU regulations can be challenging for wine makers. However, platforms like QRFox.eu provide innovative solutions that not only meet legal requirements but also offer valuable insights through usage statistics. By embracing GDPR-compliant practices and leveraging analytics responsibly, wine producers can enhance their marketing strategies while respecting user privacy. With the ability to customize and control QR code functionalities, wine makers can confidently integrate digital labels into their products, enriching the consumer experience while upholding data privacy standards.

Choose QRFox.eu for your e-labeling needs and unlock the potential of QR codes in the wine industry, where compliance meets creativity and innovation.

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