A guide to the new EU wine labelling regulations

Corbelli Oreste
Corbelli Oreste
March 8, 2024
4 min read
Last Update
August 3, 2023
Elegant dish with a glass of wine served in the foreground, symbolizing impact of the new EU wine labelling regulations on the wine field.

A guide to the new EU wine labelling regulations

The European Union has implemented changes to its Common Agricultural Policy (CAP) that will affect wine labelling requirements for wines intended for sale and consumption within the E.U. As of December 8th, 2023, all wine bottles labelled from the deadline and sold within the European Union, regardless of origin, must include new information, as specified in regulation (EU) 2021/2117 of the European Parliament and the Council. The new regulations aim to provide consumers with more information about the wine they are purchasing and consuming.

The following is a concise compilation of key information extracted from current legal provisions. However, it is important to note that this collection does not constitute legal advice and may be subject to updates.

The new EU wine labelling regulations

The new labeling regulations require that wine labels display the following information in full text:

  • A nutrition declaration
  • A list of ingredients
  • Any potential allergens, listed under the word “Contains”

In addition, wine labels must display energy information, similar to the declaration of calories in the U.S., using the symbol “E”.

Allergens and intolerances, as well as the energy information, must appear on the physical label on the bottle. While, Nutritional declaration and list of ingredients can be disclosed via "electronic means".

Producers should have the option of limiting the contents of the nutrition declaration on the package or on a label attached thereto to only the energy value and of making the full nutrition declaration and the list of ingredients available by electronic means, provided that they avoid any collection or tracking of user data and do not provide information aimed at marketing purposes. However, the option of not providing a full nutritional declaration on the package or on a label attached thereto should not affect the existing requirement that the label list substances causing allergies or intolerances.
E.U. Regulation 2021/2117

Compliance through electronic means such as QR code

It is important to note that if nutrition declarations and lists of ingredients are made available by electronic means, producers must:

  • Avoid collecting or tracking user data
  • Avoid providing information intended for sales or marketing purposes through electronic labels
  • Provide a label in a language that is easily understandable by consumers in the EU.

It further states that E.U. member countries can specify the languages which e-labels must be displayed in.

[...] the nutrition declaration on the package or on a label attached thereto may be limited to the energy value [...]. In such cases, the full nutrition declaration shall be provided by electronic means identified on the package or on a label attached thereto. That nutrition declaration shall not be displayed with other information intended for sales or marketing purposes and no user data shall be collected or tracked.
Regulation 2021/2117
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Winery Compliance Deadline and Consequences for Non-Compliant Wines

Wine made before December 8, 2023, is exempt from the new rules and can be sold in the EU until supplies run out.

Under EU regulation (EU) 1308/2013, Article 90a. Non-compliant wine can be taken off the market and fined up to 40.000 euro.

The exact meaning of 'produced' is not yet defined officially. For now, the wine industry considers it as 'fermentation completed in the barrel'. If an official definition emerges, we will update it here.

Key points for wine producers

  1. All wine sold in the EU after December 8, 2023, must include allergy, energy, ingredient, and nutrition details on labels.
  2. Allergy and energy info should be on the physical label; ingredient and nutrition data can be accessed via QR codes or web links.
  3. QR codes/links must not lead to marketing/sales pages or track users.

Want to learn more?

QRFox.eu is excited to offer our technology and expertise to remove the headaches involved in complying with the E.U. wine labeling Regulation. Learn more about our solution, sign up for our free tool, or contact us today to learn about our solution.

ING: https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=uriserv:OJ.L_.2021.435.01.0262.01.ENG

ITA: https://eur-lex.europa.eu/legal-content/IT/TXT/?uri=CELEX%3A32021R2117

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